---
title: "Square Bridge"
description: "UX strategy and design leadership for a student recruitment platform across Student, Recruiter, and PO personas"
---

# Square Bridge

> UX strategy and design leadership for a student recruitment platform across Student, Recruiter, and PO personas

| | |
| --- | --- |
| Role | Subject Matter Expert & Design Lead |
| When | 2023, 6 months |
| Kind | Design |
| State | Completed |

Subject Matter Expert for Square Bridge, defining UX strategy and roadmap for Placement Officers (POs) to manage student applications and collaborate seamlessly with HR, while leading a team of three designers across Student, Recruiter, and PO personas. Designed Portfolio Builder boosting student engagement 45% and recruiter dashboards cutting discovery time 40%, with POs gaining a central dashboard for data-driven shortlisting from verified profiles — ensuring 98% design-to-code accuracy in Node.js/MongoDB implementation.

## What I built

- Student portfolio builder
- Recruiter search and discovery dashboards
- Placement officer central dashboard
- Unified design system across 150+ screens
- Three-person design team leadership

## Impact

45% engagement lift, 40% faster recruiter discovery, 98% design-to-code accuracy

### Hard parts

- Aligning student skills, officer insight, and HR expectations
- Serving three distinct personas on one platform
- Maintaining 98% design-to-development accuracy

### What it taught

- Multi-stakeholder platform strategy
- Design leadership with a small team
- From placement chaos to clarity

## Stack

Figma, Design Systems, UX Research, Node.js, MongoDB, Prototyping

## Numbers

From the full case, Square Bridge (Feb – Jul 2023). A hiring platform that puts students, recruiters and placement officers in one place. I led its UX strategy and design.

- **45%** more student engagement from the portfolio builder
- **40%** faster candidate discovery for recruiters
- **35%** less workload for placement officers
- **150+** screens in one design system
- **200+** candidates in research and usability tests
- **98 of 100** design-to-code accuracy at handoff to Node.js and MongoDB

## Versions

1. **Roles, 2023: Three roles, one bridge.** Student, recruiter and placement officer, each with their own view.
2. **Testing, 2023: 200+ candidates.** Usability tests across all three roles.
3. **System, 2023: One design system.** More than 150 screens, built by a team of three designers. (the one that shipped best)

## Facts of the case

- Role: Subject matter expert and design lead
- Team: Three designers I led, with a Node.js and MongoDB team
- Where: Web
- Stack: Figma, design system, prototyping, usability testing
- When: Feb – Jul 2023

## On the 1970 tube

In the site's 1970 era this work plays as a small moving picture. Three roles, student, recruiter and placement officer, pass profiles across one bridge; the pointer lights the role it is nearest.

## Links

- [Figma](https://www.figma.com/design/VtitVweV3Pus9chSeKA0VX/Finalized-Screen---Square-Bridge)
- [Behance](https://www.behance.net/arunkusriniva)
- [This work on the site](https://www.kiruk.in/work/square-bridge)
- [All work, as markdown](https://www.kiruk.in/work.md)